Nikola Djokovic Homepage

Ćao!
I'm Nikola

I’m a Senior Product Designer with over 15 years of experience. For the first decade, I worked as an integrated designer across brand, marketing, and digital, and over the past five years, I’ve focused solely on end-to-end product design, creating clear, human-centered solutions across B2B and direct-to-consumer products.

Recently, I’ve focused on GovTech, translating complex policies and workflows into intuitive tools that serve real people. I’m personally committed to social change and designing for under-financed communities. I’m motivated by helping people grow and dedicated to empowering, unblocking, and supporting my team so we can deliver our best work together. Beyond government, my background in pharmaceutical marketing and design has given me a strong foundation in regulated environments and cross-functional collaboration. I thrive in structured, high-production settings where teams are aligned, outcomes are measurable, and we consistently ship high-quality products.

Specialties include product strategy, UX/UI, service design, systems thinking, design operations, and cross-functional facilitation.