AC/DC In You

Insight

I had a rare and honorable opportunity to engage with the legendary AC/DC. They have some of the world's most diehard rock fans. While their supporters can't attend the events, we've decided to add gamification and experiential push to marketing their latest album, Power Up. While AC/DC is immense, their fans are just as significant.

Media Coverage

Featured in: Loudwire, BlabberMouth.net, NME, Kerrang and more.

High Fidelity Live Site

I designed the experience that allows the user to be a part of the band's latest 'look and feel.'' With the simple input of their name, they can create a logo resembling AC/DC in seconds and share it via social media. This experience got 400,000 clicks per day at the early launch as Power Up hit 'the digital shelves.' I trust this was an assurance that the project will have a high success rate.